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Why shouldn’t I get a cheap hearing aid?

Discount hearing aids purchased online or in warehouse retailers look mighty attractive to some customers – but these “discounts” can be costly in the long run. Here’s what to say when a customer asks you “Why shouldn’t I get a cheap hearing aid?”

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Live Tweeting: An easy way to make your customer seminar or business presentation interactive

Live Tweeting: An easy way to make your customer seminar or business presentation interactive

Being an audiologist requires a lot of continuing education, but so many of us have been in “that seminar.” That seminar where information is important and relevant, yet the speaker drones on without any interaction from the audience, who are slowly drifting off towards an afternoon nap.

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MAPPING TINNITUS IN THE BRAIN

MAPPING TINNITUS IN THE BRAIN

What is actually going on in the brain of tinnitus sufferers? Little is known about the role the brain plays in tinnitus. However, researchers were recently presented with the opportunity to look inside the brain of a tinnitus sufferer. Using ‘brain mapping’, the results suggest that many parts of the brain - not just its auditory region – are involved.

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Multi-channel processing in hearing aids: Is more better?

Multi-channel processing in hearing aids: Is more better?

For a consumer, getting more while paying the same (or even less) is a strong incentive. Who would not want to get two suits for the price of one, or better yet, four suits for the price of one?

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The hearing aid adjustment period – how can you help?

The hearing aid adjustment period – how can you help?

Adjusting to hearing aids is a challenge – and convincing new hearing aid users that they will eventually get used to their devices can be even more difficult. Read how a new DREAM440 user adjusted to her hearing aids and use our printable guide to help clients who are facing similar issues.

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Direct mail: Is it a good sales tool for hearing professionals?

Direct mail: Is it a good sales tool for hearing professionals?

Listen Now chatted with Nikki Hughes, whose firm Beeman Marketing specializes in hearing aid marketing and audiology advertising, about the best way to use direct mail to reach potential customers for hearing devices.

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LOWERING THE FREQUENCY

LOWERING THE FREQUENCY

People with steeply sloping or profound hearing loss often require more help hearing high frequency sounds. To do this, some hearing aids move or transpose these sounds down to regions where they can be heard. This is known as frequency transposition.

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Widex Dream’s True Input Technology improves speech understanding and music appreciation

Widex Dream’s True Input Technology improves speech understanding and music appreciation

You have probably heard complaints from hearing aid wearers about difficulty understanding speech in loud, noisy environments. If you fit hearing aids on musicians, brace yourself for even more complaints. Musicians who wear hearing aids commonly report that hearing-aid processed music lacks fidelity and sounds distorted when it is played at a loud volume. These two seemingly unrelated complaints are actually tied to the same culprit – an insufficient input limit.

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What is digital pinna?

What is digital pinna?

Growing up, I always admired people with ear auricles (or more correctly, pinnae) that are not sticking out. To hide my own insecurity, I grew my hair long so people would not see my pinnae. It was a revelation for me during my first anatomy class when I learned the pinna also serves a very important role in front-back localization (or the ability to tell if a sound originates from the front or from the back). Turns out, I was lucky to have big ear auricles!

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Balancing Act: Can hearing aids improve stability?

Balancing Act: Can hearing aids improve stability?

Hearing aids could be the new walking sticks. A new study from researchers at Washington University tested the relationship between wearing hearing aids and balance. The results offer good news for hearing professionals.

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Teenager finds success with hearing aid charm business

Teenager finds success with hearing aid charm business

Hearing aid user Hayleigh Scott used her own hearing loss as inspiration to start an online business featuring hearing aid charms and tube decorations.

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Office Décor! Hearing posters for your office walls

Office Décor! Hearing posters for your office walls

Are your office walls looking bare? Spruce them up with some free hearing posters. This month we offer posters on listening tips, the human hearing range, and hearing loss facts.

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Top ten hearing loss studies of 2014

Top ten hearing loss studies of 2014

Hearing loss research has so far given us great clues about how hearing loss develops and who is most at risk. But while we have long known how hearing loss works, there is much debate over why hearing loss happens and what we can do to prevent it.

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Tackling childhood hearing loss with a bedtime story

Tackling childhood hearing loss with a bedtime story

A New York-based audiologist is on a mission: to help kids with hearing losses learn more about how their ears work and how they can better understand the world around them. Her weapon? A bedtime story.

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Hear AND see the world of sound

Hear AND see the world of sound

A video from a New Zealand musician shows that sound is something that can be seen as well as heard. Here’s more on Nigel Stanford’s inspiration for the video and how he created his audiovisual masterpiece.

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Hearing aids and technology: Make the perfect match

Hearing aids and technology: Make the perfect match

Handheld technology isn’t just for young people any more. Your older clients are probably listening to music, surfing the internet, and chatting away on smart phones and tablets. How can you make sure their hearing aids work with these devices? Here are some tips.

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Hearing aids and music- a tricky combination

Hearing aids and music- a tricky combination

A new study from the University of Colorado suggests that modern digital hearing aids don’t perform as well with music than older models. Widex Evidence Researcher Anders Jessen tells us why Widex hearing aids are different and how the Widex DREAM has been praised by musicians all over the world.

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Wall Art! Free office hearing loss posters

Wall Art! Free office hearing loss posters

Here at Listen Now, we realize that it’s important that your office looks and feels comfortable for your clients. This month we offer you free printable posters to help dress up your office.

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EASYWEAR solves the challenges experienced with RIC/RITE devices

EASYWEAR solves the challenges experienced with RIC/RITE devices

Widex has a unique solution to problems with movement and comfort experienced by ric/rite hearing aid users.

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Can’t hear the music? You may be tone-deaf

Can’t hear the music? You may be tone-deaf

Studies show that a small minority of the population suffers from what scientists call “congenital amusia” or “tone deafness” in layman’s terms. In spite of what some music teachers say, this cannot easily be cured.

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Want super-hearing power? Listen like a fly

Want super-hearing power? Listen like a fly

Researchers at the University of Texas created a device that mimics the super-hearing power of a fly. The device could be used in the next generations of hearing aids.

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Can hearing aids be printed?

Can hearing aids be printed?

3D printing is taking the tech world by storm, but did you know that in-the-ear hearing aids use a similar process to be produced? It’s called CAMISHA. Here’s how it works.

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From your peers: What audiologists think of Widex DREAM

From your peers: What audiologists think of Widex DREAM

As hearing professionals, we all value the feedback that our customers give us. But what about feedback from our peers? Our peers are the people who work every day with people with hearing loss and are skilled at evaluating and judging how hearing aids work.

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The People we help: Sadie’s Story

The People we help: Sadie’s Story

EDITOR’S NOTE: As hearing professionals it’s easy to get caught up with the day-to-day tasks of audiological work – and sometimes we forget to stop and think about the people we are helping every day. Here’s a story of Sadie, a young hearing aid user whose hearing aids have been helping her since she was 2 months old. So sit back, relax, and read about how the work you’re doing is making a difference in the world!

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Hearing Loss and Smoking: What’s the connection?

Hearing Loss and Smoking: What’s the connection?

Smokers are more likely to suffer from hearing loss, according to a recent study from Manchester University. The study showed that regular exposure to tobacco smoke can increase the risk of hearing loss – and that the more you smoke, the more likely you are to develop a problem.

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Q&A: Can customer satisfaction surveys help hearing professionals?

Q&A: Can customer satisfaction surveys help hearing professionals?

Are you trying to reach your customers but don’t really know how they want to be reached? Do you want to know if your customers are truly happy with the experience they had in your office? Try a survey!

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Non-profit audiology: The Hearing and Speech Center of Northern California

Non-profit audiology: The Hearing and Speech Center of Northern California

As CEO of the Hearing and Speech Center of Northern California (HSC), Darragh Kennedy has dedicated 20 years (and counting!) of his career toward non-profit audiology. We talked to him about how the center’s non-profit model has led to many success stories over the past two decades.

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Can computer games improve speech recognition technology?

Can computer games improve speech recognition technology?

Researchers from Harvard University created a game that was proven to help both mice and humans to discriminate speech from background noise.

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Q&A: Can safe headphone use prevent noise-induced hearing loss?

Q&A: Can safe headphone use prevent noise-induced hearing loss?

It’s no secret that MP3 players and noise-induced hearing loss are linked. But what about headphones? Does headphone choice matter if you want to protect your ears?

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The people we help: When hearing loss strikes a chord

The people we help: When hearing loss strikes a chord

Hearing professionals are working to change the lives of people with hearing loss every day. Here’s one of our favorite success stories.

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Hearing loss and sleep apnea: Could there be a link?

Hearing loss and sleep apnea: Could there be a link?

A new population-based study shows that people with sleep apnea were more likely to suffer hearing loss at all frequencies.

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Are business cards useful for hearing professionals?

Are business cards useful for hearing professionals?

Business cards have long been used as a way to tell people who you are, where you’re from, and what you do. But don’t LinkedIn and Facebook do that? We spoke with one company who is working to merge the two.

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Blogging about hearing loss: The FAQs

Blogging about hearing loss: The FAQs

Which sales tool is easy, free, and already at the fingertips of people with hearing loss? A blog.

We spoke with hearing professional – and blogger – Geoffrey Cooling about how a blog can help answer your customers’ FAQs and convince them to seek you out for their hearing-related needs.

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Hearing aids were the first wearable tech – what’s next?

Hearing aids were the first wearable tech – what’s next?

Back in the 1800s, hearing aids gave the world a first glimpse at wearable electronic technology.

Hearing aids have advanced over the years to be smaller and more efficient – and so have other forms of wearable tech. But what’s in it for the ears?

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A gentle “tap” for kids with hearing loss

A gentle “tap” for kids with hearing loss

Getting the attention of children with hearing loss will soon be easy thanks to a bracelet that sends a wireless signal to them from a nearby cell phone.

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Getting the best out of RIC/RITE hearing aids

Getting the best out of RIC/RITE hearing aids

A recent study reveals that many RIC/RITE hearing aid users experience problems with movement and comfort

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Are earprints the new fingerprints?

Are earprints the new fingerprints?

A technology developed by researchers in the United Kingdom uses a shape-finding algorithm to identify people via an unlikely source: their ears.

According to researchers, this new “image-ray-transform” process could be the world’s most accurate and least invasive way to identify people.

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Conference time! Audiology conferences across the globe

Conference time! Audiology conferences across the globe

Where can you swap ideas with fellow professionals, learn more about the latest hearing technology, and get business advice? At an audiology conference!

Here’s a list of this year’s conferences.

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Brush up on your audiology: Helmholtz Resonance

Brush up on your audiology: Helmholtz Resonance

Helmholtz resonance is a well-known phenomenon in audiology that occurs in the earmould, which conducts sound from the hearing aid into the ear.

Named by German scientist Hermann von Helmholtz, this type of resonance results from the low frequency tone that is generated from a cavity and a tube.

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What can chickens teach us about hearing loss?

What can chickens teach us about hearing loss?

Did you know that birds have a unique ability to regenerate their inner ear cells?

This means that for chickens, deafness is only temporary. What would happen if humans had this ability and can we make it happen?

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Audiology on display: How open houses can help you boost sales

Audiology on display: How open houses can help you boost sales

How can an open house help you get new customers in the door – and is it worth the effort?

We spoke with an audiology marketing expert about how displaying what you do best can help gain customer trust and support.

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Brush up on your audiology: The occlusion effect

Brush up on your audiology: The occlusion effect

The echo of one’s voice is a common complaint of new hearing aid users – and it’s all thanks to the old “occlusion effect.”

Here’s a brush-up on what it is and how you can help your clients get rid of it.

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Listen to the sound of colors

Listen to the sound of colors

Artist Neil Harbisson has created a hearing device that allows him to overcome a severe form of color blindness.

Listen to his fascinating testimonial in this program from the BBC.

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Fruit flies create a buzz in hearing loss research

Fruit flies create a buzz in hearing loss research

A study from the University of Iowa shows that fruit flies could be an ideal subject for studying hearing loss in people.

Guinea pigs be spared – the fruit fly may be the new test subject for studying hearing loss.

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Managing first impressions: Is call quality monitoring right for you?

Managing first impressions: Is call quality monitoring right for you?

We spoke with an audiology marketing expert about how call quality monitoring systems can ensure that the first impression of your business is a good one.

They say that people never forget a first impression - and if their first impression of your business is negative, they could forget about buying hearing aids altogether.

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Up in the air

Up in the air

We thought it was a hoax when we first saw this amazing demonstration by a team of Japanese researchers.

But no, lifting objects with sound waves and moving them through space in every direction is now possible.

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The accessible silver screen

The accessible silver screen

Going to the movies with hearing loss is now easy with closed caption glasses

Movies always look better on the big screen, but for people with hearing loss they don’t necessarily sound better.

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Single Sided Deafness: What you need to know

Single Sided Deafness: What you need to know

Single Sided Deafness (SSD), or significant hearing loss in one ear, affects 60,000 people each year in the United States alone.

But according to a study by doctors in the UK, awareness about SSD is limited even in the medical community.

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How to get referrals

How to get referrals

We spoke with an American and a British audiologist about how they get referrals from their local practitioners.

Despite the distance between them, their message was the same: ditch the sales pitch and focus on being a hearing aid expert.

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How the chip transformed the industry

How the chip transformed the industry

We tend to take the technology for granted, but modern digital hearing aids as we know them today wouldn’t exist without the humble microchip.

LISTEN NOW recounts how it has transformed the industry and hearing aids as we know them.

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New Research links Hyperactivity with Inner Ear Disorders

New Research links Hyperactivity with Inner Ear Disorders

New research from a university in New York shows that genetic mutations in the inner ear can lead to behavioral disorders

The brain isn’t the only place where hyperactivity disorders begin. Ears can be responsible too.

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A Whale of an Earwax Tale

A Whale of an Earwax Tale

New research shows that the build-up of whales’ earwax can provide a chemical profile of its entire life.

You probably think that the purpose of earwax is simple: to keep ears clean and protect skin. But new research shows that earwax can serve a much bigger purpose.

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The bug with the superhuman ears

The bug with the superhuman ears

A secret to better hearing aids may lie in some of the tiniest ears on the planet.

New research shows that the ears of a small South American insect could hold clues to better hearing aid technology.

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Reaching out to customers online

Reaching out to customers online

Online inquiry forms and appointment booking systems can give customers an easy way to contact you, but are they worth it?

It’s no secret that the iInternet is quickly catching up with the telephone as a preferred means of communication. Yet for the vast majority of medical professionals and business owners, the telephone remains the primary – and sometimes only – way for customers to get in touch.

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Joe Kittinger - Life at full blast

Joe Kittinger - Life at full blast

Joe Kittinger is known by many as being the first person to jump from the earth’s stratosphere.

What many don’t know is that his 29 years flying fighter jets for the United States Air Force ruined his hearing. We spoke with Kittinger about how his hearing aids have helped him to enjoy life and keep working well into his 80s.

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Fractal music could be key to beating tinnitus

Fractal music could be key to beating tinnitus

A new study from Japan shows that the tones used in Tinnitus Retraining Therapy can help people with tinnitus significantly.

Broadband noise and conventional hearing aid amplification have long been the go-to methods for beating the buzz of tinnitus. But according to a new study from Japan, soothing fractal tones could be one of the best ways to combat the annoying buzzing in the ears that affects millions worldwide.

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Hearing  advice for pros from the pros

Hearing advice for pros from the pros

An organization helps medical professionals with hearing loss find access to the tools and equipment they need to excel at their jobs.

Hearing loss can be difficult to deal with in any profession, but for medical professionals a difficulty communicating can have fatal consequences.

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The “RITE” Fit

The “RITE” Fit

A recent study shows that RITE hearing aids offer the best fit for infants.

This is because RITE hearing aids are often used with an instant ear-tip that fits directly into the users’ ear canals.

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Defining your after-sales service approach

Defining your after-sales service approach

Knowing how to sell a hearing aid to someone in your office is easy. Figuring out how to stay in touch with them after they walk out the door is more difficult.

We spoke with an audiologist and a customer care advocate about which strategies work and when to know when enough is enough.

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Seconds from disaster

Seconds from disaster

Captain Stefan G. Rasmussen earned a lot of publicity when he saved 129 passengers by making an emergency landing in 1991.

Behind the newspaper headlines, Rasmussen has struggled to fight another battle: life with tinnitus.

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Battery life

Battery life

Why do hearing aids sometimes use up batteries so quickly and how can they be more efficient? It’s probably a conversation you have often with clients.

Here are the answers from our battery experts.

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Office makeover

Office makeover

Your office may look nice, but does it offer an ideal environment for communicating with your clients?

Here are some expert tips on how to make people with hearing loss feel comfortable when they step in your door.

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Can stem cells cure hearing loss?

Can stem cells cure hearing loss?

New research points to umbilical cord blood stem cells to help improve sensorineural hearing loss.

That’s what researchers at Children’s Memorial Hermann Hospital in Houston, Texas are trying to find out.

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PSAPs vs. Hearing Aids

PSAPs vs. Hearing Aids

We all know that PSAPs aren’t hearing aids - but do your customers? The cheap price tag of Personal Sound Amplification Devices (PSAPs) is enticing to many people with hearing loss, but the devices themselves could damage hearing.

Here are some ways to convince your customers that PSAPs are probably not the right choice for them.

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Getting Tinnitus Clients in Your Door

Getting Tinnitus Clients in Your Door

Each month Google has approximately 300,000 queries with the term “tinnitus”. Clearly people are concerned about buzzing in their ears – so why aren’t they showing up at your office for treatment?

We spoke with two audiology marketing gurus about how you can better reach the tinnitus client.

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Raising the headroom bridge

Raising the headroom bridge

A common complaint with hearing aid users involves distortion or “clipping” that comes with high-volume sounds. Luckily, a solution is on its way and it involves one thing: headroom.

We spoke with a leading audiologist about what increased headroom means for musicians and hearing aid users in general.

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Putting your company’s face on Facebook

Putting your company’s face on Facebook

What makes a good Facebook page and how much time will it take to maintain it?

We asked a social media marketing expert for the answers.

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The silent epidemic

The silent epidemic

An alarming number of US and UK soldiers are returning from the battlefield with hearing loss and tinnitus, despite the fact that one expert says it is “100 percent preventable.”

What is being done to protect the hearing of soldiers and how can you help them when they return home?

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Reaching the Baby Boomers

Reaching the Baby Boomers

The baby boomers are getting older, which means that they are increasingly in need of hearing aids.

What makes this unique generation tick and how can you get them in your door? We spoke with two marketing experts about how to attract this powerful demographic.

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Purrrfect Science

Purrrfect Science

If you think ears are just for hearing, think again.

Japanese creative group Neurowear has created a set of animatronic cat ears that respond to a wearer’s emotions. We spoke to the team who developed the ears about how they work and how this technology can be applied in the future.

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How is Trust Created in Clinics?

How is Trust Created in Clinics?

How can the interior design of your clinic strengthen trust between you and your patients? We invited an expert to a hearing aid clinic to get some pointers.

“Modern hearing aids are fascinating in themselves. They are small, yet it’s obvious that they contain some pretty sophisticated technology. My advice would be to display just a few in the windows of the clinic in a very exclusive setting. Display them like jewellery!”

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Plane Speaking: Are Aviation Workers Losing Their Hearing?

Plane Speaking: Are Aviation Workers Losing Their Hearing?

How does constant noise exposure affect the hearing for airline personnel?

The noise in the cabin of an airplane only has to be endured for a few hours for airplane passengers, but cabin attendants, pilots, mechanics, and other airline personnel must endure high levels of noise for upwards of 40 hours a week.

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NYC’s taxi of tomorrow

NYC’s taxi of tomorrow

A new kind of taxi is hitting the streets of New York that will make it easier for people with hearing loss to get around.

Dubbed the “Taxi of Tomorrow,” the new Nissan NV200 features induction loops that transmit sound wirelessly into the T-coils that are already installed in most modern hearing aids and cochlear implants. The loops help hearing impaired passengers to better understand their driver - so they don’t end up in Noho instead of Soho.

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Aligning your passion with your business

Aligning your passion with your business

How marketing with a cause can keep you motivated
and drive your sales

While owning a hearing aid clinic can be rewarding, the daily grind can cause some to lose motivation. We spoke with a successful American entrepreneur about how working for a cause can help hearing care professionals to stay motivated and drive sales.

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New cell tool detects ear infections

New cell tool detects ear infections

A new cell phone attachment allows doctors to diagnose ear infections without touching a patient’s ear.

We spoke to the CEO of the company that created the product about how the mobile otoscope is an effective and affordable tool that will soon be available at your local drug store.

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Are online hearing tests a threat to your business?

Are online hearing tests a threat to your business?

Several online hearing tests exist. Are they a good screening tool or a threat to your business? We asked the experts.

The US Food and Drug Administration sent a cease and desist letter to one online hearing aid company after they falsely claimed that their online hearing test could accurately measure hearing loss.

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Does your marketing plan need a dusting?

Does your marketing plan need a dusting?

When was the last time you updated your marketing plan? While good marketing principles don’t change, effective marketing channels are constantly evolving. A dynamic marketing plan can help you keep your existing customers and reach out to new ones.

Be honest: When was the last time you took a close look at your customers or target audience? Having a clear vision of them and making sure you are tuned in to their desires and needs is fundamental to your success. While this may require some legwork, the good news is that it will save you money in the long run.

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A hidden health disaster

A hidden health disaster

Aboriginal and Torres Strait Islander children have
the highest rate of middle ear infection in the world.

Researchers, audiologists, and medical professionals are working to fight this hidden health disaster.

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Your best friend or your worst nightmare

Your best friend or your worst nightmare

Are you ready for the well-informed client?

Clients are increasingly turning to the internet to self-diagnose, and hearing loss is no exception. Is this an advantage or a disadvantage for the hearing care professional? And are you ready for the well-informed client? We talked to two audiologists about how they handle particularly well-informed patients.

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